We all read blogs as a way to gain new knowledge and learn from other people's experiences. I imagine most of us, at one time, asked why don't I do a blog? But I am going to guess that most of us don't ever make the first leap... of starting. Well to help push some of you over the edge and start blogging here are 10 reasons why I think you should blog.

In this day and age, many sentiments go unsaid. Nothing’s more true than the sentiment of thanks. With Thanksgiving upon us, it’s a perfect time to consider sending out thank you cards to your clients.

How important is it to save old buildings?  We all know the reasons to preserve famous, historically important structures.  There is no difficulty, for instance, finding support to repair the recently earthquake-damaged Washington Monument.  But what about the smaller, not-so-famous structures, the nearly invisible places hiding in decaying neighborhoods?

Website analytics offer a wealth of information about a websites performance; it could be one of the most important disciplines for businesses online if used properly. Analytics programs display a multitude of data, row upon row of numbers and can be complex and confusing. With a little help and understanding, you can reap a considerable amount of benefits when using analytics properly.

As many organizations move to produce more creative materials internally we find many customers asking how files should be set up, or common mistakes to avoid in order to decrease cost and time.

Regardless of what type of advertising mediums we prefer to use, we all strive to create the most “successful” ads we can. A lot of the time we get caught up in our message or develop a tunnel vision for what we believe works. Below are just a few words to consider when you begin to plan you next marketing piece.

Can you remember a time when a sales rep or vendor handed you a new print piece and you thought to yourself “wow, this is a really cool piece”. And even if that particular print piece didn’t sway you to use their product or services, I’m sure you at least remembered the piece and who created it. Just getting a prospect or client to remember your name and think about your services is half the battle.

Pictures and the concepts behind them often don't translate well into words. Trying to describe photographic ideas, tools, and processes can be difficult even on a good day. As a result, I've decided to discuss some photo-related terms you may have heard. Here are two that have been making the rounds lately.

Once you've made your initial investment and have your site up and running, the bigger job still lies ahead to keep it updated and maintained; if you neglect it, it will provide little benefit in return. The success of your web venture relies much on the amount of attention and maintenance you put into it.

Have you ever come across a marketing piece that looks awfully familiar, but you're certain that it had a different brand or company name on it?