There’s no question: social media is extremely powerful. Sure there are forms of one on one communication that can instantly deliver a message to someone, but the power of social media comes from the fact that it’s…well…social. And contrary to mass communication, social media allows you to deeply engage in the conversation.
But, if all you are doing is re-purposing the content of your print, radio or TV ads into something you can post online, you are missing the point. Social media requires you to communicate with your audience on a much more intimate level. You can’t simply take the broadcast or print approach and apply it to social media; it is not an advertising medium, it’s a relationship medium.
How do you decide what to post or share online? How can you increase engagement with your fans/followers? What are your ultimate goals? We can help you better utilize the channels you are already a part of, discover new ones, and help you integrate social media into any marketing campaign. CS Kern can assist you with:
- Promotion Development/Execution
- Brand Identity
- New Trends
On Platforms Including:
Apps are a great way to provide an interface that enables a user to discover your products, services, events, etc. The more interactive the app, the more time a user spends in front of your brand. We currently produce apps for Facebook that feature:
- Event Registration
- Photo/Video Galleries
- Your Brilliant Idea!
Often the execution of a campaign or the development of an app will require the creation of various visual elements. Our creative department can help develop artwork for such items as:
- Cover banner/photos
- Timeline photos
- Twitter Background
- Website Graphics
- Email Marketing
Many of the features on today’s top social platforms are available for integration right on your website. Sure you could just stick with a Facebook or Twitter icon in your footer, or you could embed your feed right on your homepage. Want to make it easy for users to share your product on Pinterest? We can help you implement a “Pin It” button. Want your users to be able to recommend a service to their friends? We can do that too.
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